I almost want to keep this one a secret, but you caught me on a generous day. So I will share this with you. Roy Williams is probably the sharpest mind in advertising and marketing, bar none. What makes someone brilliant? In my mind, it is his/her ability to assemble available information and put it to practical use. The best bakers (see how it comes back to food with me) in the world do not have an advantage because they have different ingredients. They have an advantage that comes with time, experience and the ability to combine those ingredients into something remarkable.
What's remarkable about Roy Williams is that he shares this knowledge with everyone. He teaches it at his Wizard Academy. His Monday Morning Memo is how I start my week. I recommend spending an afternoon reading through the archives. No time to read, download his podcast. I do both.
Now I did it. I just shared with you something that will change the way you approach marketing, public relations and advertising. Why did I share this with you. Because if Roy makes a recommendation I know that I better pay attention.
I attended a Wizards of Web conference in Austin last month where the topic of conversation for two days was Waiting for Your Cat to Bark?, the new book on Persuasion Architecture by the Eisenberg brothers. I have read it many times. Why, well initially because Roy recommended that I do so. Then I re-read it and made it mandetory reading at PRWeb. Don't do it because I said so. Do it because Roy recommends it.
See you at the top!
-- David
Recent Comments