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July 20, 2006

Still Think We're Nuts?

Turns out that we probably still are a bit nuts, but nutty people are right from time to time. For years, PRWeb has been focused on helping you reach your customer with your message -- directly, unfiltered by the media. We are the only newswire that offers interplay directly with the blogosphere. Why? Check out the latest PEW study today that reports (reported here):

"Bloggers are avid consumers of online media," said Amanda Lenhart, senior research specialist at Pew and one of the report's authors. "They are consuming online media in a way that even other online users do not," she added.

For instance, almost all bloggers -- 95 percent -- reported reading news online, compared to 73 percent of Internet users at large. The majority of bloggers -- 55 percent -- said they read e-mail newsletters or listservs, compared to 29 percent of all Web users; and 47 percent of bloggers reported reading other blogs for news, compared to 9 percent of all online users."

Now read this and we will do some basic arithmetic.

"Overall, Pew found that 8 percent of Internet users -- or approximately 12 million U.S. adults -- keep a blog, and 39 percent of Web users (57 million U.S. adults) read them. Last year, Pew reported that 7 percent of U.S. adults kept blogs and 27 percent of online adults in the United States read them."

Take 12,000,000 X .95 (95% remember that number from above?) = 11,400,000 people ready to devour your news. That is a pretty good number. Now consider the number of people that those 11.4 million bloggers reach when they weigh in on your news. Wow. Try that, using mainstream media.

-- Make Your Own Headlines

David McInnis, CEO

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» Has PRWEB Gone Nuts? from Secrets Of Press Releases
PRWEB, the online visibility company which brought direct-to-consumer news releases to mainstream has released some stats in support of the concept that issuing online press releases can deliver your news to a large number of eager blogg... [Read More]

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